The Drag & Drop Newsletter - Edition 43
Happy New Year, friends 🎉... and welcome to Drag & Drop, the home of high-performance, hassle-free tech marketing. This is a one-stop shop for all things tech, marketing, and what's new at Mighty & True. Let's get this thing started!
💪 Build a Killer Tech Marketing Team in 2024
Who's ready for 2024? Get your staff ready for the tech marketing game with our latest blog, 'Building a Killer Tech Marketing Team in 2024: The Top Digital Marketing Roles You Need to Know.' Explore the crucial roles we believe will enhance your marketing strategy and execution this year. Click now to stay on top of the game!
🛠️ Tool of the week
Brandfetch: Working with many tech brands can be challenging. We've found that Brandfetch makes keeping brand logos, fonts, colors and so many other brand element super easy to track.
Other tools we're monitoring
We're continually testing design, low-code, no-code, and AI tools that are making our work high-performance and hassle-free. Check out our shortlist below:
- Axure: Empowers UX professionals to create realistic, functional prototypes unlike any other UX tool.
- InVision: We've used Miro extensively but this is one of their competitors that is worth a look.
- Jitter: An amazingly simple animation app for Figma. See our Mighty & True how it works page to see some Jitter-made animations in real life.
🤷♂️ LinkedIn: 'No one knows what B2B marketers do!
LinkedIn's "No One Knows What You Do" ad campaign humorously showcases the challenge B2B marketers face in explaining their roles to parents and sometimes each other. Having just left the holiday dinner table, we can relate with some of this. No one gets B2B, like B2B people... especially your Mom.
🍪 Embracing first-party data in a cookie-free era
It may finally be here. The end of the third-party cookie. In the end, it took AI to make the entire scheme crumble. This roundup article by Martech does a good job of explaining just why your first-party strategy needs to be ramped up, and what lies ahead in the near future. Read more here!
🧨 Is AI-free the new way to be?
In a recent Gartner survey, 20% of brands have decided to go ‘acoustic’ amid concerns over generative AI. As a trend that goes against the vast majority of industry players, it will be interesting to see how this trend either grows, or goes by the way of the land line. Read more here for Gartners take on the future of AI in Marketing.
📈 In-house agency performance is getting much better
A recent survey by the World Federation of Advertisers shows increasing satifaction among brands with their internal agencies, signaling that maybe the external full-service agency model is struggling. We like this trend as Mighty & True is specifically built to work alongside internal marketing teams as an extension of their ongoing marketing strategy and execution. We say, bring on the inside agencies! Read more here.
🌟 Tech marketer prompt of the week
Here's our latest "prompt of the week" using ChatGPT. This week's prompt helps keep tech marketers create an A+ social media campaign!
You are an expert research analyst in the technology industry. What are the most important tech B2B marketing KPIs for [industry] going into 2024? Please take in account industry, economics, and AI trends in my specific sector.
📙 Try our AI Playbook Generator
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Want more of our Drag & Drop goodness? Head over to the Drag & Drop blog and check out more tips and tricks curated by the Mighty & True team.
If you like what you see and are interested in tech marketing done the low-hassle, high-performance way, get started with us. It's free and easy to get us started on an action plan. Check us out!
Stay hassle-free, friends,
