Articles

Drag & Drop Blog

The latest thinking from the Mighty & True team on how to make technology marketing more effective, faster and frankly, easier.

Process
5 min read
Unleash your internal brand: A CMO's guide
Learn key steps for a successful internal brand launch and team engagement along with 20 ideas for launch tactics.
Templates
5 min read
Our Free Notion Design Proofing Template
Boost your design project's efficiency with our Free Notion Proofing Checklist, a must-have for making your design process easy.
Opinions
5 min read
Building a Killer Tech Marketing Team in 2024: The Top Digital Marketing Roles You Need to Know
Explore the key digital marketing roles we feel are essential for a high-performance tech team in 2024.
Opinions
5 min read
Marketing-as-a-Service: How This New Paradigm is Changing the Game for Tech Marketing Teams
"Discover the 2024 revolution in tech marketing with our latest insights on Marketing-as-a-Service – a strategic game-changer for tech marketing teams
Templates
5 min read
Play of the Week: B2B Customer Testimonial Play
Unleash the power of 'yay' with customer testimonials! 😄 Check out our latest M&T Play of the Week.
Process
5 min read
Nailing Down Your Design-to-Martech Handoff: A Guide for Tech Marketing Managers
Revolutionize your tech marketing with our guide to mastering the Design-to-Martech Handoff – efficiency made easy!
Process
5 min read
The Sales-Driven ABM Blueprint: Collaborate, Create, Conquer
Discover how blending sales insights with ABM strategies can revolutionize your marketing approach.
Templates
5 min read
Play of the Week: Creating loyalty and goodwill with a B2B holiday playbook
Unwrap the secrets to a successful B2B Holiday Campaign with our expert playbook – your guide to festive marketing.
Templates
5 min read
Play of the Week: Executing a ruthless competitive kill campaign
Uncover the secrets of executing a ruthless B2B competitive kill campaign with this week's Play of the Week. 😈
Opinions
5 min read
The 2023/2024 Tech Marketing Campaign Checklist
Unlock success in 2023 and 2024 with our definitive tech marketing checklist, with over 20 different tech campaign ideas to fuel you planning.

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