Appgate
When Appgate needed to launch their brand globally, the M&T team built a 360 degree brand launch platform that included a new website, brand campaign and the launch of the new Appgate at the world's largest security event, RSA in San Francisco.
Overview
Appgate empowers workers to work wherever and whenever they want using the most advanced software defined perimeter security technology available today. We took the core "zero trust" idea and amplified it with a global campaign that was truly no B.S.
A fully-optimized Craft CMS site to carry the new brand.
When we explored the optimal web technology for the newly designed Appgate web site, we were asked to develop the site atop their existing CMS, Craft. The M&T team was up to the challenge and developed a series of custom templates that helped Appgate to eventually take over and maintain the site over time.
In addition to the website, M&T also created several customer landing pages and a completely custom React-based tradeshow application that allowed users to view and order Appgate content at RSA 2022.
A full-stack event experience
In addition to our brand advertising and digital properties, we also created an entirely custom theme for Appgate's event strategy that included event promotions, on-site advertising and a booth experience that was the hit of RSA in San Francisco.
The M&T team managed all aspects of the global event for Appgate including the booth setup, a custom kinetic light structure and all on and off site promotions.
Results
complete global campaign taken to market in 6 months from concept to launch
fully-integrated campaign that spanned all channels (email, digital, events, interactive)
Create a repeatable process for launching quarterly brand campaigns
Helped appgate successfully launch the new brand and prep for iPO
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