Marymount Manhattan College
Marymount Manhattan College needed a microsite to anchor a campaign targeting prospective students and their parents. The site needed to provide an easily navigable experience and content that was informative (and engaging enough) for users to take the next step and apply.
Overview
One of MMC’s biggest selling points is how they incorporate experiences only New York City has to offer within the curricula. We designed the site to evoke that connection. Prospective college students were the primary audience for this microsite. We developed the site’s content and architecture to provide essential information in a manner that was engaging enough for them to take the next step and apply.
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