Carnegie Technologies came to us to help reimagine one of their existing companies – rejuvenating it with fresh energy through a new name, logo and brand identity.
Whiteboard sessions with the client helped us develop a feel for the company and product. “Growth” was a recurring theme. It inspired the name Sprigg. It’s organic. It humanizes a complicated tech product. We doubled the “g” as a nod to the platform’s ability to integrate with customers’ existing back-end.
We extended the organic-meets-tech theme and developed ownable colors, typefaces, and other visual elements to be approachable, bright, bold and modern. We also demonstrated how the brand could come to life in the real world.