Unisys planned to launch an account-based ad campaign highlighting its data security solutions built for financial organizations. The initial campaign targeted three specific banks in Latin America. We helped Unisys up-level creative to be more impactful and tailored to the audience while developing a cohesive, creative roadmap for future campaigns.
We interviewed the Unisys team in order to understand the challenges these potential customers face. Identity and document fraud was a common concern, so we employed fake mustaches and documents to connect the campaign to that idea. We also tailored the copy and imagery to each institution’s country and unique market challenge.